Ultimate Guide to Choosing the Best Papers for Postcards


Postcards have remained a popular and effective means of communication and marketing for decades. They are tangible reminders of memorable experiences, delightful greetings, and engaging promotional material. However, while the design and message of postcards are crucial, the choice of paper plays a significant role in their overall impact. In this article, we will explore the best papers for postcards and the importance of selecting the right piece to create visually appealing and long-lasting postcards.

The Importance of Paper in Postcard Printing

The choice of paper can significantly influence postcards’ visual appeal and effectiveness. The paper’s texture, finish, and thickness can evoke different emotions and perceptions in the recipient. Additionally, the durability and handling of postcards depend on the type of paper used. Therefore, it is essential to carefully consider the paper’s characteristics to achieve the desired outcome.

Best Papers for Postcards:

Glossy Paper:

Glossy paper is coated with a reflective finish, giving postcards a vibrant and shiny appearance. It is ideal for postcards with colorful and high-resolution images, as it enhances the colors and provides a professional look.

Matte Paper:

Matte paper, on the other hand, has a non-reflective surface, providing a soft and elegant finish. It is suitable for postcards with a more subdued design and works well with text-heavy content.

Recycled Paper: 

Environmentally conscious businesses often opt for recycled paper made from post-consumer waste. It has a unique texture and appeals to eco-friendly recipients.

Kraft Paper:

 Kraft paper is a rustic and natural option, favored for its earthy appearance. It adds a vintage and handmade touch to postcards, making them stand out from conventional options.

Factors to Consider When Choosing Postcard Paper

Several factors should be taken into account when selecting best papers postcards:

Design and Purpose of the Postcard:

 Consider the overall design and intended purpose. The glossy paper might be more suitable for promotional postcards, while the matte paper may be preferred for personal or artistic cards.

Printing Method:

 Different printing methods, such as digital or offset printing, may require specific paper types for optimal results.

Budget Considerations:

 Paper costs can vary significantly. Finding a balance between quality and budget is crucial, especially for large print runs.

Best Practices for Printing Postcards

To ensure the best outcome for your postcards, consider the following best practices:

  1. Choosing the Right Printing Technique: Understand the differences between digital and offset printing and select the most appropriate technique for your postcard project.
  2. Selecting Appropriate Paper Weight: The weight of the paper is measured in GSM (grams per square meter). Choose a suitable weight based on the durability and thickness you desire.
  3. Considering Coatings and Finishes: Coatings like UV or aqueous coatings can provide additional protection and enhance the postcard’s visual appeal.

Recommended Postcard Printers

When it comes to printing your postcards, several printers offer excellent results. Here are three recommended postcard printers. You can buy any Best Printer for Postcards.

  1. HP ENVY Photo 7855:
    • Features and Benefits: High quality postcard and photo output with duplex printing
  2. HP LaserJet M110w:
    • Features and Benefits: Can print in monochrome in detailed results with speed of 21 ppm
  3. Epson Expression Photo HD XP-15000:
    • Features and Benefits: Uses 6 Claria Inks to print a postcard in less than 12 seconds

How to Optimize Postcard Printing for Your Business?

To maximize the effectiveness of your postcard marketing, consider the following tips:

  1. Target Audience Analysis: Understand your target audience’s preferences and expectations to tailor your postcards accordingly.
  2. Branding and Message: Ensure your postcards align with your brand identity and communicate a clear and compelling message to recipients.

The Impact of Paper on Postcard Marketing

The choice of paper can significantly impact the success of your postcard marketing efforts:

  1. Increased Engagement with Quality Paper: High-quality paper can capture recipients’ attention, leading to increased engagement and response rates.
  2. Environmental Considerations: Opting for eco-friendly paper options can resonate positively with environmentally conscious consumers and strengthen your brand image.

Cost-Effective Solutions for Postcard Printing

To make the most of your postcard printing budget, consider the following cost-effective solutions:

  1. Bulk Printing Discounts: Many printing services offer discounts for bulk orders, saving you money when printing many postcards.
  2. Online Printing Services: Online printing companies often provide competitive pricing and convenient options for designing and ordering postcards.

Common Mistakes to Avoid in Postcard Printing

To ensure your postcard campaign’s success, steer clear of these common mistakes:

Ignoring Paper Quality:

 Neglecting the importance of paper choice can lead to lackluster postcards that fail to leave a lasting impression.

Overlooking Design Elements:

 Poorly designed postcards can detract from the message and make the campaign less effective.

Trends in Postcard Printing and Paper Choices

Keep an eye on the following trends in postcard printing:

  1. Eco-Friendly Options: Sustainability continues to be a significant trend, with more businesses opting for recycled and eco-friendly paper choices.
  2. Interactive and Unique Features: Postcards with interactive elements like QR codes or augmented reality are becoming increasingly popular for engaging recipients.


Choosing the Best papers for postcards is a critical decision that can significantly impact the success of your marketing efforts. Consider the design, purpose, and printing method when selecting the paper type. Additionally, factor in budget considerations and opt for eco-friendly choices whenever possible. With the right paper and thoughtful design, your postcards can leave a lasting impression on recipients and drive meaningful results for your business.

Common Questions:

Q: Can I use glossy paper for postcards with mostly text content?

A: While glossy paper enhances images, it may cause glare and make the text less readable. Consider using matte paper for text-heavy postcards.

Q: Are recycled paper postcards of lower quality?

A: Not necessarily. Recycled paper comes in various quality levels, and many options provide excellent print results.

Q: How can I make my postcards more environmentally friendly?

A: Opt for recycled paper and eco-friendly printing practices. Communicate your eco-conscious efforts to your recipients.

Q: Is offset printing better than digital printing for postcards?

A: It depends on your specific needs. Offset printing is more cost effective for large print runs, while digital printing offers flexibility for smaller quantities.

Q: What is the standard paper weight for postcards?

A: The standard paper weight for postcards is typically between 250 to 350 GSM.

Q: Can I design my postcards online with printing services?

A: Many printing services offer online design tools to customize your postcards.

Q: How can I track the success of my postcard campaign?

A: Include unique codes or URLs on your postcards to track response rates accurately.

Q: Are postcards still effective in the digital age?

A: Yes, postcards provide a tangible and personal touch that can stand out in the digital world, making them practical marketing tools.